SEM Advertising Agency — Melbourne

Turn ad spend into predictable revenue.

We manage performance advertising on Google Ads, Meta, and LinkedIn for founder-led businesses. Not vanity clicks — qualified leads that close.

Get Free Campaign Audit
$2B+Revenue Generated
10yrExperience
No Lock-inMonth-to-Month

Platforms We Manage

Google AdsSearch, Display, YouTube
Meta AdsFacebook & Instagram
LinkedIn AdsB2B Advertising
Microsoft AdsBing & Yahoo

The Problem

Most SEM campaigns hemorrhage budget.

Agencies optimise for clicks because it's easy to report. But clicks don't pay salaries — closed deals do.

We see it constantly: campaigns driving traffic to generic homepages, with no tracking past the "submit" button.

The result? Businesses burn $10K to $50K monthly on traffic that never converts into sales.

Our Approach

Revenue-focused campaign management

Intent-Based Targeting

We prioritise high-intent keywords that signal buying readiness — not tire-kickers.

Conversion-First Landing Pages

Every campaign gets dedicated landing pages engineered to convert visitors into leads.

Full-Funnel Tracking

Track from click to close. Know exactly which keywords and ads generate revenue.

Negative Keyword Mining

Aggressive exclusion of irrelevant searches that waste your budget every week.

Smart Bid Management

Bidding strategies optimised for cost-per-qualified-lead, not just lowest CPC.

Weekly Optimisation

No "set and forget." We actively manage bids, audiences, and creative weekly.

Our Process

How we build profitable campaigns

A systematic approach refined over 10 years and thousands of campaigns across Google, Meta, and LinkedIn.

1

Discovery & Audit

We audit your campaigns, competitors, and market opportunity to identify where budget is wasted and where real opportunities lie.

2

Strategy & Architecture

Campaign structure, keyword targeting, audience segmentation, and landing page strategy built around your specific revenue goals.

3

Launch & Track

Full conversion tracking from click to close. We measure revenue, not just clicks, before a single dollar is spent.

4

Optimise Weekly

Bids, negatives, ad copy, audiences, and landing pages reviewed every week. Active management that compounds over time.

5

Scale What Works

Double down on winning campaigns, cut losers fast, and expand into new channels once the core is profitable.

Why Choose Us

Why we're different from other Melbourne SEM agencies

Most Agencies

  • Report on clicks and impressions
  • Monthly check-in calls only
  • Send traffic to generic homepages
  • 12-month lock-in contracts
  • Junior staff on your account
  • Optimise for lowest CPC

Digital Deluxe

  • Report on revenue and pipeline
  • Weekly optimisation and updates
  • Custom landing pages per campaign
  • Month-to-month, no lock-in
  • Senior strategists only
  • Optimise for cost-per-qualified-lead

Client Results

What clients say about our SEM

★★★★★
"We cut our cost per lead by 58% in the first 90 days. The team connects campaigns to our sales pipeline — finally we know which ads actually close deals."
Marcus T.CEO, B2B SaaS — Melbourne
★★★★★
"After two previous agencies, Digital Deluxe was the first to connect our Google Ads to revenue in our CRM. We now know exactly which campaigns are profitable."
Sarah K.Head of Marketing, Professional Services — Melbourne

FAQ

Common questions about SEM advertising

How much should I budget for Google Ads in Melbourne?
For meaningful results in competitive Melbourne markets, we recommend a minimum of $3,000-$5,000/month in ad spend. Highly competitive industries like finance, legal, and real estate may require $10,000+. Management fee is separate from ad spend.
How long until I see results from Google Ads?
Initial leads typically come in within 2-4 weeks. Meaningful optimisation requires 60-90 days of data. Campaigns that are 6-12 months old with consistent optimisation outperform newer campaigns by 3-5x.
What makes you different from other Melbourne SEM agencies?
Most agencies report on vanity metrics like clicks, impressions, and CTR. We connect campaigns directly to your CRM and revenue. We manage weekly, use custom landing pages, and work month-to-month. You stay because results are good, not because you're locked in.
Do I need a dedicated landing page for each campaign?
Yes. Dedicated landing pages typically convert 5-10x better than homepages. We build custom landing pages as part of our SEM service to ensure message match between your ads and the landing experience.
How do you track ROI from Google Ads?
We set up end-to-end conversion tracking from ad click through form submission and phone call, into your CRM to track actual revenue. This lets us see which keywords and campaigns generate real revenue, not just clicks.
Which ad platforms do you recommend for my business?
Google Search captures high-intent demand. Meta works for B2C and awareness. LinkedIn is ideal for B2B with longer sales cycles. We recommend the right mix based on your target market and goals.
Can you work with our existing website?
Yes, though we recommend dedicated landing pages for paid campaigns. We can build these separately or within your existing CMS. We'll audit your current pages and recommend highest-leverage improvements before launch.
What happens if campaigns are not performing?
We review weekly and adjust proactively. If a campaign is not meeting KPIs, we pause, analyse, restructure, and relaunch with a revised strategy. We would rather cut a loser fast than defend poor performance in a monthly report.

Complete the System

Great campaigns need the right supporting pieces

Your ads are only as good as the page they land on and the follow-up system behind it.

Social Media Marketing → Content Marketing →
PPC in Melbourne PPC in Sydney PPC in Brisbane

Ready to stop wasting ad spend?

Get a free campaign audit. We'll show you exactly where you're losing money — no obligation.

Or call 03 9111 2657 to speak with a strategist.